Live the high life on 'skyscraper street' in Shoreditch: latest new-build flats with a City Road address come with an on-site gym, spa and roof terraces

Barely 20 years ago, the Square Mile’s eastern fringe was a dowdy, lowrise, second-tier commercial zone, unloved by home buyers and renters alike.

But remarkable change has taken place with the rise of the Tech City cluster of digital and media companies in and around Shoreditch.

The transition continues. Whereas two decades ago the emphasis was on individualistic loft living in converted factories and warehouses, today’s developers are serving up apartments in purpose-built high-rise blocks, fully serviced, with residents amenities on tap — and prices to match.

Many of the pioneer geeks and creatives have moved to fresh pastures and increasingly it is a place for fashionistas and finance professionals.

City Road, the spine of this district, runs between so-called Silicon Roundabout and Angel, and has become “Skyscraper Street”.

The Atlas Building is the latest launch, the tallest yet, with 40 floors and show flats by international architecture and interiors practice Design Haus Liberty.

Two-bedroom apartments start at £1,037,000 and there’s a gym, spa, swimming pool and private cinema. Call 020 3829 5270.

Nearby at 250 City Road is Valencia Tower, part of a 954-home project with two acres of wifi-enabled green space, a central plaza, shops, bars, restaurants, a four-star hotel and offices.

Developer Berkeley has packed in health club-style leisure facilities and there are rooftop terraces, residents lounges, 24-hour concierge, underground parking and bike storage. From £860,000. Call 020 3040 6250.