Nostalgic chic: Gwyneth Paltrow's lifestyle brand Goop launches first homeware collection with CB2
Goop, Gwyneth Paltrow's lifestyle brand, has launched its first furniture and homeware collection ahead of its 10th anniversary later this month.
The collection was designed in collaboration with CB2, a North American furniture brand with a mid-century modern vibe, and it's already proving a hit with the brands' combined 1.2million Instagram followers.
Goop x CB2 is a chic mix of elegant and functional pieces, with an emphasis on modern style but layered with inviting textures, prints and finishes. The 58-piece strong collection includes glassware, pillows, rugs, tables, chairs and sofas.
"There's a layered quality – a mix of pieces from different eras, places and times in my life – accented by nostalgic objects collected over the years," says Gwyneth Paltrow.
"One of my favourites, the Curvo pink velvet sofa, is a nod to Italian mid-century design with its fluid lines; the Belsize wooden stools, which double as coffee tables, are inspired by African mortars. Put the couch and stools together and...magic," says Paltrow.
Other striking pieces in the collection include solid acacia stools that double as side tables, with brass details providing a contemporary touch to the mass of wood.
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And who wouldn't love this handwoven navy and white rope indoor swing chair? Brown leather accents are softened by a navy velvet cushion; an ideal sanctuary for any member of the family.
For a small, sophisticated addition to your dining table, the handblown wine glasses have delicate stems with round bases.
Prices range from £8 for a highball glass to £4,500 for a four-seater sofa.
Good to know
Although British buyers can get most of the collection shipped direct from the United States, not all of the larger items of furniture can be sent. It's also worth keeping an eye out for the shipping and taxes, although the website does make it clear all charges have been factored in, so you won't have to worry about nasty surprises upon delivery.
Take a tour of some of the Goop x CB2 star pieces in our gallery above...