Fenty has unveiled its first limited-edition collaboration with this up-and-coming East London designer

Hoping that this Fenty hybrid finds its way under our trees this Christmas

The Evening Standard's journalism is supported by our readers. When you purchase through links on our site, we may earn an affiliate commission.

Fenty x ASAI
Fenty
Naomi May11 December 2019

Hot on the heels of winning the Urban Luxe award at last week's British Fashion Awards, Fenty is showing no signs of slowing down.

Helmed by musician-turned-mogul Rihanna, the fashion juggernaut has unveiled its first-ever collaboration, and it's with an up-and-coming East London designer.

A Sai Ta, whose young label ASAI has exploded on the 'gram, has interpreted the Fenty floral printed jersey dress and long-sleeved top in a limited-edition collection of 24 pieces.

ASAI was founded in 2016 by British-Chinese-Vietnamese designer A Sai Ta, who is a recent graduate of London's fashion design incubator, Fashion East, and has become most well-known for its "Hot Wok" styles, which have also been worn by the likes of Jorja Smith.

The limited-edition Fenty x ASAI collaboration
Fenty

Speaking to Vogue, Ta said: "“I think both brands have a ground-up approach. We draw inspiration from the streets and are for the real girls we know and love. We both target women of all shapes, sizes and backgrounds, who, in some ways, seek to lead."

The designs have been reimagined in Fenty's Iced Rose and Light Matcha colourways, but in the style of ASAI's "Hot Wok" mini dresses and turtleneck tops.

RiRi was first spotted sporting ASAI's designs back in October, when she posted a video of her wearing one of the brand's resort 2019 pink tops to her Instagram, which she accessorised with a Bottega Veneta Pouch bag and Fenty shades, no less.

Fenty launched in May, making Rihanna the first ever black, female designer to create a brand under LVMH.

The Fenty x ASAI capsule collection is available to buy now exclusively at Selfridges.

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Sign up you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy notice .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in