Sports Direct to open two new 'flagship' stores at Westfield shopping centres next year

Retail giant Frasers is to open two huge new Sports Direct flagship stores at the Westfield shopping centres next year.

The branch at Westfield London in Shepherd’s Bush will be 29,000 sq ft and the other at Westfield Stratford will be 28,000 sq ft.

Both shops are scheduled to open in 2025.

Ger Wright, managing director sports at Frasers Group, said: “We are incredibly excited about the launch of these new flagship Sports Direct stores, which are a testament to Frasers Group's unwavering commitment to elevating the retail experience for sports enthusiasts across the city and the UK. 

“These new retail spaces reflect our commitment to providing unparalleled access to the best sports retail experience. 

He added: “Our Oxford Street flagship will remain the main beacon of our brand in London, while these new locations will further enrich the sports retail landscape, offering unique and immersive shopping experiences.” 

Frasers Group was advised by CBRE on the leasing of the two stores.