Manchester United to bank £900m in Premier League-record deal with Adidas

Associated Press31 July 2023

Manchester United have announced a 10-year extension to their partnership with Adidas.

United's deal with the German sportswear brand as its official uniform supplier runs to 2035 and “has a minimum cash guarantee of £900million, subject to certain adjustments,” the team said, making it the most lucrative in Premier League history.

“It is very natural for us to continue our cooperation,” Adidas CEO Bjorn Gulden said. “We will combine tradition and innovation to please both the players and the fans.

“We look forward to continuing our partnership with one of the most iconic clubs in football.”

The deal for the club's single biggest source of revenue provides stability at a time when it is up for sale, with United's American ownership weighing up offers from Qatari banker Sheikh Jassim bin Hamad Al Thani and English businessman Jim Ratcliffe.

Adidas supplied United's uniform from 1980-1992 and the partnership started again at the beginning of the 2015-16 season.

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