The British Fashion Council has confirmed that London Fashion Week will run from Thursday, September 17 to Tuesday, September 22.
Following on from June’s digital-only, gender neutral event, September’s activation will include both digital and physical activations, and the line-up will feature menswear designers like Bianca Saunders and Ahluwalia alongside womenswear designers that traditionally show in September.
The schedule will host over 80 designers including 40 womenswear, 15 menswear, 20 menswear & womenswear and five accessories brands. There will be a total of 50 digital only activations and 21 that will combine physical and digital. Only a select few brands are opting for the traditional format of physical shows, among them Amanda Wakeley, Roksanda and Simone Rocha.
Brands showing with both a digital and physical presence are Bethany Williams, Bora Aksu, Christopher Kane, David Koma, Edeline Lee, Emilia Wickstead, Emilio de la Morena, ERDEM, Eudon Choi, Fashion East, Halpern, Kaushik Velendra, Mark Fast, Molly Goddard, Osman, Paul Costelloe, PREEN by Thornton Bregazzi, PRONOUNCE, Temperley London, TOGA and Victoria Beckham.
Digital events will once again be showcase on the LFW digital platform, launched in June, which will continue to serve as the Official Digital Hub and will be freely accessible to everyone, industry professionals and global fashion consumers alike.
Physical events this season will include a hybrid of appointments, exhibitions, presentations, and socially distanced catwalk shows. Internationally celebrated brands Eudon Choi, Molly Goddard and Victoria Beckham will return to the schedule with salon shows and presentations while brands including Christopher Kane, David Koma, Edeline Lee, Emilia Wickstead, ERDEM, Halpern, Margaret Howell, Paul Costelloe, PREEN by Thornton Bregazzi, ROKSANDA, Sharon Wauchob, Simone Rocha, Supriya Lele, Temperley London and TOGA will present their new collections by invitation-only appointments.
Bora Aksu, Mark Fast and PRONOUNCE will meanwhile host socially distanced catwalk shows.
The BFC has worked closely with the Department for Digital, Culture, Media and Sport (DCMS) to establish guidelines on social distancing to guarantee the safety of both the guests and those working at the physical events.
This season, the schedule has been split into three sections and includes brands showing digitally, physically or both. For more detail on timings, see the schedule online here.
LFW September 2020 will kick off with Burberry, hosting a livestream on Thursday, September 17.
