Health-conscious north Londoners buy more kitchen scales, blenders, juicers and NutriBullets — gadgets that blitz fruit and vegetables into vitamin-packed drinks — according to exclusive research by online retailer Amazon.
South Londoners, by contrast, are a decadent bunch, spending more on scented candles and champagne buckets and flutes, and they are keener cooks, buying more spice grinders, cheeseboards and muffin pans.
Amazon analysed tens of thousands of sales during this year and discovered that north Londoners also love “spiralisers” which cut vegetables into noodle-like strings — an essential piece of kit for anyone following a raw food diet.
South Londoners, meanwhile, liked their home fragrances, drinks coolers, glass preserving jars and Sistema soup mugs — presumably for sustenance during the cold morning commute.
East London’s reputation as a mecca for young renters in white-collar City jobs is backed up by the fact that they buy loads of Dylon Easy Wash Starch, to keep those shirts sparkling. And being tidy, small-space dwellers, they buy tons of vacuum storage bags. They are keen on their coffee, with sales of the Andrew James 3-Cup Red Espresso Coffee Percolator and Aerobie AeroPress Coffee Maker outdoing any other part of the capital.
West Londoners love to luxuriate in the best Egyptian cotton sheets, and also in the softest bathroom towels in stylish plum or black. But this is a family place, so they invest in good cereal bowls, cordless kettles and Breville two-slice toasters, to make sure the kids eat a proper breakfast.
West Londoners also love their Christmas trappings, snapping up tea lights, artificial snow, snowflake window decorations, fairy lights, festive-themed place mats and tinsel.
Your postcode, it seems, is definitely your style giveaway.