Diary of an estate agent: St Albans

This week, a St Albans agent multitasks with a mass mailout while keeping in close contact with nervous vendors
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Diary of an estate agent
© Weef


After working on what should have been my Saturday off it hardly seems possible that Monday has already rolled around again. I’m booked in for two back-to-back appraisals, conveniently on the same road. After saying goodbye to the owner of the second house - a lovely lady who plied me with coffee and homemade biscuits, I call at the office to check for dramas then visit a property that’s new to the market, and check the photographer knows which shots we’re after for the brochure.


Our morning meeting (where a supporting role is played by a heavy shot of coffee from the café next door) has been revolutionised. We’ve started to use a new method of charting our progress, which is much more interactive and motivational. Today has been a really positive meeting. We are seeing definite movement within the city-centre market, and if there’s anything we like in this office, it’s business.


Multi-tasking is the buzz word for the day - I manage to stuff about 300 envelopes with letters shouting about our recent successes, in the hope of drumming up more business, while phoning my vendors to touch base. It’s so important to me to be in contact with them through the sales process - for some of them it’s been a long time since they moved, and they need a bit of TLC. I promised myself I would leave the office on time tonight but by 6.30 I’m grateful that my friends have arrived at the restaurant before me.


An early morning swim to clear my head of last night’s rioja. By the time I sit at my desk at 8.30, I’m ready to face the day. The diary is looking good for the weekend, and I can hear my secretary trying to persuade a potential purchaser to view our most popular house this afternoon - or they might miss out. It’s bound to be tied up by Monday - we have viewings on Saturday, including several second viewings.

By 4pm, I’ve shown a couple round three different houses - none of which were quite right, but I’m almost certain that they’ll buy a house that I went to value yesterday. I call the owner to check that she’s received my report and to see if she’s ready to make a choice on her agent - fingers crossed it’s us.


I get into the office to find a voicemail from Wednesday’s vendor saying they do want to place their property with us. Excellent. I have such a gut feeling that yesterday’s couple will buy this house. We always go to the pub on a Friday lunchtime to celebrate when we have success, and we’ve had two exchanges and several offers, and the weekend diary is full to bursting - so to the pub we go. I spend the afternoon calling solicitors, trying to push through a third exchange - it’s not going to happen though, the solicitor is on the golf course. Monday it is then.

Rozanne Edwards is an associate in the St Albans office of Strutt & Parker (01727 738298)

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