Diary of an estate agent: London West End

A Seven Dials village apartment close to Neal’s Yard is perfect for Mr Trendy, while Mr 4x4 checks whether his car will fit in the garage of a new mews home before he agrees to exchange on it within a week.
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It’s Monday morning and busy. Last Friday was spent agreeing a sale for a first-time buyer moving to the West End from Brighton, so there is a lot to prepare for a smooth transaction.
He’s very excited by the prospect of moving to London, and we’ve found a great apartment just off Neal’s Yard in Seven Dials village. I think it will be like a home from home for him, as Neal’s Yard has a rather trendy, Bohemian feel. The solicitors have received the necessary paperwork and are getting to work on the deal.
Today I have a second viewing on a newly developed mews house in Marylebone. It’s a spectacular property and its launch is imminent. I feel the urgency of getting my buyer through the door before things start getting competitive, as I know he will love it.
My buyer arrives in a huge 4x4 and wants to see if it will fit in the garage. I’m crossing my fingers as he edges it into the mouth of the garage, parking sensors beeping galore!
I wonder if there will be space for him to exit the car once he is inside, but I breathe a sigh of relief as he gets out of the car with ease.
Later in the afternoon I get news that a deal I have been working on for the past few weeks has gone through. Not only will my buyer and client be ecstatic, but three of my colleagues and I, who also have deals exchanging this week, have all made a bet: whoever exchanges last buys the team lunch. Luckily, I’m safe on this occasion.

Today I am out with a family who have very specific buying requirements. They are looking for a penthouse in the West End with three good-sized bedrooms, en suites and concierge service. This would have been a tough ask a year or two ago, but today I have two potentially perfect options. Both flats have fantastic views over the famous people-watching Covent Garden Piazza.
I was actually on one of the balconies when Robbie Williams started doing an impromptu gig this Christmas! My buyers are obviously very impressed and I leave them to have vital discussions.
This evening I’m working at a launch party for a new development in north-west London, so I call round potential buyers and confirm appointments.
I spend the majority of my time working on developments in and around the West End, so it’s a good opportunity to meet people.
The evening goes very well and we secure some sales — mainly from local residents looking to upgrade.
It’s great to see new-build schemes are so popular with buyers, even out of central London.
After several offers and counter-offers, we get the Marylebone mews house agreed for my buyer and his car.
This is very pleasing, as I have been working on it with an ex-colleague of mine from my very first job as an estate agent. She is still a great friend, so it’s been good — our collaboration has worked out well.
My buyer intends to exchange within five days, so I expect another busy week ahead, but make sure my colleague who lost the bet on Tuesday indulges the team in a well-deserved lunch.
  • Craig Simpson is a senior sales negotiator with CBRE in the West End (020 7429 3050)

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