Diary of an estate agent: London, W1

Spectacular penthouse views turned this West End estate agent into a snap-happy tourist.
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The Monday morning meeting is a huge wake-up call — it's going to be a manic week. I agreed four deals last week which is great, but my competitive side is finding it hard to enjoy the success, because my colleague is negotiating an offer on the sale of 14 units in Marylebone. He's got some savvy buyers who know the market and know they have to react quickly to any opportunities in central London.

I spend most of the morning on the phone talking to my contacts to encourage them to seize a brand-new opportunity. This week we are launching Royal Waterside, a new development of luxury apartments in Park Royal, NW10 and I know it's going to be snapped up.

The day starts with an early morning visit to a new development called South Bank Tower, just next to the Oxo Tower. It's still under construction and completes at the end of next year but we can take the cage lift up to the 31st floor.

The official sales launch will be later in the year but we've already sold more than half of the apartments. One of my buyers, who organises music festivals all over the world, is very interested in buying a duplex penthouse and immediately falls in love with the incredible view over the City and St Paul's. If I get his offer agreed, I'm going to beg for Glastonbury tickets.

This isn't my first time up this tower and I've already clogged up my phone with view shots, but I still can't stop myself doing the touristy thing and taking yet more photographs. I love London.

I take a very early call from a Singaporean investor who is unfortunately withdrawing his offer on a two-bedroom flat in the Strand, due to a change in circumstances. Our client is annoyed because she has already made an offer on an onward purchase in north London. It's a great apartment though, so it will probably be under offer again by the end of the week.

My next appointment takes me to Queensland Terrace in Islington where I am meeting a Russian couple interested in a penthouse next to the Emirates Stadium. He's an Arsenal fan so he's sold... but I think we might have to win the girlfriend over. The development manager, also an Arsenal fan, describes the views as "the best in the world" and to my surprise he isn't wrong — the living room looks directly on to the pitch. Shame I'm a Chelsea fan but I am still impressed. I leave the couple to discuss how much they'll save on Sky Sports if they buy the apartment.

Today sees the much-anticipated launch of Royal Waterside at our head office. Our marketing team is expecting more than 90 investors, search agents and friends to attend. Within five minutes of the price list being issued to the team, we have two offers.

Our research team has given us a detailed report on the regeneration of the area and impact of Crossrail, which I give to one of my applicants. He only reads the first paragraph and he is pulling out his credit card. My line manager is worried we won't have much left to sell by the time the launch starts at 5pm — he's not far wrong. As suspected the launch day is an outright success with all 34 pre-released units selling out. It's great to see that UK buyers are now reacting to the market as quickly as overseas investors.

After a busy day of viewings and an offer on the duplex apartment at South Bank Tower from the music festival organiser, I'm back in the office, on the internet and arranging viewings for tomorrow morning — but this time it's for myself. I am applying all the regeneration investment principles I have learned about from my research colleagues to slightly more fringe areas of London.

Tooting is the new Shoreditch according to Nick Jones, founder of the Soho House hospitality group, which has just opened the much-acclaimed Chicken Shop diner in the area. Wish me luck.

Sebastian Oliver is a sales negotiator with CBRE in W1. Call 020 7182 2477 or visit cbre.com

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