Diary of an estate agent: London new homes

From a boutique warehouse development in Fulham to penthouse apartments in 30 acres of parkland, my week is varied and busy.
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I’m very excited to be joining the rapidly expanding Residential Developments & Investments team at Marsh & Parsons as a new homes sales consultant.
Full of positivity, I take on an instruction from a well-known Asian developer in east London. This is perfectly timed with the opening of our new office in Shoreditch, and I predict the development will be the jewel in our crown.
This afternoon I meet a jet-lagged US client who is in the UK to review plans and specifications for an exclusive penthouse development. The views and surrounding 30 acres of parkland are a pleasant surprise.
The spin class before work is a bit of a shock to the system having had two months off. My burning thighs suggest this is a morning to be spent at my desk preparing for the launch of our Effie Road scheme, a boutique warehouse development in the heart of Fulham. Arranging viewings for the nine apartments haven’t proved too much of a hardship — the specification speaks for itself as the open day is booked solid.
It’s perfect weather for my busy afternoon of viewings. I usher clients ahead of me — gallant behaviour that cunningly disguises my hobbling.


Today’s site visits see me all over the shop, starting in Kensington and Chelsea, then on to Bankside and finishing up at Royal Victoria Dock. It’s worth the legwork to keep up-to-date with new and current developments.
Then we have leaving drinks in the evening for a team member. We’re all sad to see her go.

Today I draw on the expertise of Rose Capital Partners to secure the best mortgage deal for one of my clients.
They offer tax advice to overseas investors, which is useful for my buyers who are coming from all corners of the globe. This afternoon I’m with a client who is hesitating over a £2.5 million property. He loves it, but is concerned about the general election.
My advice? Don’t put your life on hold — you might miss out on the property you love. Meanwhile, I’m working hard to exchange on two properties I sold off-plan on our Queens Park Penthouses scheme.
My lunch meeting today is spent with one of London’s largest mainstream developers, discussing the UK and overseas property markets, as well as the benefits of buying new-build developments off-plan. It’s always good to catch up with people in the business and find out what they’re working on.
There is also the company-wide end-of-month meeting this evening. I am proud to report two agreed sales that contributed to a pretty decent month-end result. It’s great to meet people from the other offices and share in their successes. And, of course, the generous open bar makes for a very sociable evening.
  • Chris Griffin is a new homes sales consultant at Marsh & Parsons (020 7368 4832)

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