Diary of an estate agent: Kensington

The team put their heads together to name a plush new development and a trip to the former BBC Television Centre is a roaring success....

Coffee in hand, I review the diary for the week ahead while the buzz of the sales calls have already begun. For our sales team it will be a week of property viewings, cheers for deals agreed, tears for deals that were not to be, and some amusing stories along the way.

First on the agenda are new show apartments for a boutique development on Vicarage Gate.  These are classic Kensington flats — high ceilings, ornate fireplaces, grand entrances — and I’m expecting the typical beige on beige with beige detailing. How delightful to be proven wrong! 

Designers N Studio and Viewport Studio have gone to town with the colour, plenty of it. Think 1960s California meets classic London pad with splashes of mustard yellow, lime green and deep blues, tropical flora and an original Frank Gehry light feature. 

It’s all very chic for Kensington and the sales team are impressed. 

Having celebrated the news of winning a project in Westminster on Friday it is now time for the hard work to begin. The developer wants to launch in six weeks and the first project meeting is underway. 

A series of creative designs are presented to the boardroom and decisions on colour palettes, logos, brochures and launch dates must be agreed. First we need a name for the development, do we have any brilliant ideas? 

Three days in and no one has uttered a word of Brexit, which makes for a welcome change. We have another pitch today; the documents have arrived, resembling a presidential tome, and they look great. 

Weeks of effort and late nights go into these so the final presentation to the client must be perfect. 

After three hours of gruelling questions I’m exhausted and the cabbie has decided to share his impassioned views on the referendum. There is no escaping.  

After a day of back-to-back meetings an invitation to check out the new rooftop pop-up bar at Television Centre is gratefully accepted, but before this the wider development department are keen to see what our team has been getting so excited about. 

Television Centre, once home to the BBC, opened the doors of its all-singing, all-dancing marketing suite in April and even for those who spend their day to day lives examining marketing suites, this one stands out from the crowd. 

The show apartments look amazing and it is evident that design has been at the forefront of this project. Complete with health club, Cowshed spa, Soho House Club and the best independent restaurants and cafés, this scheme just oozes cool. 

We make our way up to the Pergola on the Roof which has been transformed into an open food court under a canopy of flowers and ivy, and every table is packed. Miraculously the sun has emerged and we spend the evening sampling Salt Yard tapas with a glass or three of rosé.

Another new scheme won, in W2 this time, and another team of consultants to meet with. This time the architect joins us and the discussion is focused around the importance of waterways to Londoners and how this has been incorporated into the design. 

A site visit is required and I am the image of elegance in my fluorescent jacket, hard hat and (now) muddy heels. 

 It’s been a busy week and by 5pm I’m only too happy to finish it by helping my colleague celebrate her recent deal, a stunning penthouse apartment in Victoria. Our local pub is overflowing and there is only one rule on arrival — no talk of Brexit.

  • Alexandra Vincent Martelli is a London residential development and investment consultant at Strutt & Parker (020 7318 4677)

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