Diary of an estate agent: Fulham

This Fulham agent spends the week in soggy shoes after wading through the pouring rain in SW6.
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It's cold and drizzly, so I'm thankful that I only live a stone's throw from the office. Like the rest of the Strutt & Parker Fulham team, I find it really helpful to live on "the patch" as it gives you the edge in terms of local knowledge. The morning starts with a team meeting to go over last week's developments, including a couple of speedy sales. Although the start of the year isn't traditionally seen as the best time to market property, demand is sky-high out there, with new instructions selling like hot cakes. The shortage of stock is causing prices to rocket, so we're thankful to see an influx of new prospective sellers come through the doors this afternoon looking for appraisals.

We enjoy a working lunch in Mayfair with our Surrey and Sussex offices. It's a thriving partnership for us as so many of our clients — parents in their thirties and forties with young families — are selling up in Fulham in order to find more space and bigger gardens for the same money out in commuter belt locations like Guildford and Farnham. Now's the perfect time to make this kind of move and capitalise on the buoyancy of the London market.

There's a mad dash to a client's house this afternoon to retrieve a buyer's lost diary. It's surprising the things people forget when they are in the throes of a successful property viewing. I round off the day with a couple of evening viewings at a three-bedroom maisonette in Mirabel Road which is attracting a lot of attention.

Pouring rain in SW6 again and after three viewings and the same number of dashed trips to the parking meter, my shoes are very soggy and I am beginning to look a bit bedraggled. Who said working in property was glamorous? Luckily the rain holds off a little in the afternoon while I tour all our new properties with an applicant who has been looking for a while. As with many Londoners, she feels the market is running away from her, so I show her a selection of five very different homes to give her a wide choice.

It's a far from ordinary Thursday. Despite not being much of an Arsenal fan, I spend the day at the Emirates Stadium for our biennial residential AGM — a fantastic conference attended by 300 Strutt & Parker agents from across the country.

The day provides a great opportunity for us to share stories and hear about successes from all corners of the business. Particularly inspiring is a motivational talk from Richard Branson's protégé and restaurant manager of the year, Peter Avis. As estate agents there is so much we can learn from the high-end hospitality industry in terms of impeccable customer service, open body language and immaculate presentation.

It's a frantic end to the week with the phones ringing non-stop to request property viewings for tomorrow. Most of the calls are coming in from working professionals who find it hard to get out to viewings in the week. They include bankers and doctors priced out of Kensington and Chelsea who want to be a part of Fulham's fab village community. It looks as if we are all set for another hectic Saturday.

Roseanna Keith is a sales negotiator at Strutt & Parker's Fulham office (020 7731 7100).

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