Diary of an estate agent: Fulham

Our agent discovers wailing babies are no problem - but the bubblegum pink has to go
Diary of an estate agent cartoon
© Weef


A frosty start but that doesn’t slow us down in Parsons Green. We come in to find a mountain of post and emails. Surprisingly we’re still very busy in lettings for this time of year, with seven new instructions in the past week and four deals agreed.

After spending the second half of last week tying these up, it’s back to business today. We’re glued to the phones, booking in viewings to showcase our new stock. By the afternoon, the diary is full — we’re trying to cram in as many viewings as possible during the day before it gets dark in order to show the properties in their best light.


We have lots of houses on at the moment so we’re getting enquiries from families and relocation agents. We have three tours booked in today of our houses, which are popular for various reasons.

After entering a large corner house with two off-street parking spaces we find a serious mothers’ meeting, with babies crawling round the reception and smearing food everywhere. The applicant shows interest, asking to pop back in the evening for a second viewing with her husband — no rest for the wicked.


Texts were flying back and forth until 10pm last night and today I receive an asking-price offer. The landlord is predictably thrilled, all subject to a bubblegum-pink room being painted white. The offer is tied up by lunchtime and it’s a rare treat to have a hassle-free deal. Meanwhile, my colleague has her hands full with one particular tenant, who despite being very sweet, has been calling her every day for no other obvious reason than a friendly chat.

As lovely as it is, there aren’t quite enough hours in the day to discuss new recipes for winter stew and she has to cut her short to go on another market appraisal, at an immaculately refurbished property.

The landlord wants to market it straight away and we get one of our hottest applicants in to view the property (he needs somewhere in the right catchment area for his daughter’s school). He offers immediately and a deal is agreed within 20 minutes of the instruction at 97 per cent of the asking price, for a move in this coming weekend.


Hundreds of proofs of invitations and marketing are circulating the office today. We’ve got numerous drinks parties and Christmas marketing deadlines to meet, while our local caterer pops in to discuss canapés. We’re also discussing how to use the red in our branding to give a Christmas feel to our office.

With lots of move-ins this week, we’re zooming around Fulham trying to get welcome packs to everyone so they have some bubbles for their first night in their new property. Another asking-price offer from a viewing earlier this week and we have a deal, the landlord is thrilled as it means no void period and a good rental uplift from her previous tenants.

One of our over-zealous colleagues gets carried away on his scooter, slipping on leaves and having a little fall. Unfortunately one of his applicants spots him and he returns to the office somewhat red-faced and with a slight limp.


I bump into an old tenant as I cross the road - she refused to show her husband the house they were renting before they moved in because he’s too fussy but assures me he now loves it. She stops to tell me that having relocated from Australia, she’s coping with the weather, has met lots of friendly mums and is really enjoying the area. It’s always good to end the week feeling satisfied.

Nicky Upton is associate head of lettings and Louise Sergeant is a lettings negotiator in the Fulham office of Strutt & Parker (020 7731 7100)

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