Diary of an estate agent: Fitzrovia

Asking price offers and best and final bids are in this week, as well as a couple who find the perfect penthouse for cocktails on the roof terrace.
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The sun is shining on a beautiful morning in London for my jog before work. I reach the office nice and early, armed with a double espresso from Kaffeine in Eastcastle Street.
I’ve been looking forward to today as I am meeting a buyer who I have been working with for some time and get along with extremely well. He is flying over from Luxembourg with his daughter to view eight different properties that I have lined up for them in various locations, from Fitzrovia to Marylebone, St John’s Wood to St Pancras, as they would like to explore all options.
At the end of our visit we finish with a coffee in the St Pancras Renaissance Hotel to discuss the properties. We have a shortlist of two that my potential buyer is going to sleep on before coming back to me with an offer on his favourite.
Fitzrovia is an exciting part of London with a fast-growing market. There are a number of fantastic new developments in the area, the most recent and exciting of which we happen to be instructed on — The Corner House by Derwent London, a boutique development of nine apartments on the corner of Charlotte Street.
We launched the development last month and have been inundated with interest. I have a meeting today with a family who I’ve been speaking with about the development. We sit down with the model of the building and go through the fine details, before strolling from our office in Charlotte Street up the road to admire the building.
The family confirms they are interested in one of the most attractive two-bedroom apartments on the second floor, with a corner aspect of Charlotte Street and Tottenham Street, at £2.5 million. We agree to speak tomorrow afternoon.
I have a morning of viewings with a lovely young couple who have just started their search to buy their first apartment together. They rent in Fitzrovia and love it so much they want to buy there.
After dismissing the first two properties we see, they like the third, a beautiful penthouse with a rooftop terrace and panoramic view of London. Jokingly, they ask if I can leave them on the roof terrace for the afternoon with a jug of Pimm’s. “Only if you buy the place,” is my reply.
Back at the office I receive an email with some good news. The gentleman I showed the properties to on Monday has put forward an offer on one of them. Even more good news — a call comes in shortly after from the family who visited The Corner House. They have decided to make an offer on the apartment at the full asking price.
My colleague and I are going to best and final bids today for a one-bedroom property in Covent Garden. We have informed all of our potential buyers who have shown interest that we need their bids by 1pm.
We receive a total of five best and final offers, with the most attractive coming from one of my colleague’s buyers, with a good price for our client.
I am disappointed for my buyers. However, I am determined to find them alternative homes. Fortunately, another apartment in Covent Garden is going to be coming on to the market with us at a similar price.

The annual Feast@Fitzrovia food and drink festival in Charlotte Street lands on the doorstep of our office. It is a fantastic event and is fast becoming a Fitzrovia tradition. With the road blocked off and the stalls overflowing with locals on their lunch breaks, the atmosphere is fantastic.
After lunch I am greeted by a gentleman who has come to pick up the keys for his new property that we completed on yesterday. With a firm handshake I pass him the keys, along with a bottle of champagne. 
  • Solly Clark is a sales negotiator at Hudsons Property, based in Charlotte Street, W1 (020 7323 2277).

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