Diary of a London estate agent: new developments

Whizzing across town from Fitzrovia to Nine Elms, helping a shipping magnate find a pad for his daughter and a previous buyer of mine searching for the next Docklands.
After being buffeted by wet and windy weather on my bike ride to the office, it’s straight into our weekly sales meeting at 8.30am. We recap on the previous week and discuss the days ahead, while listening to our Welsh colleague gloat about England crashing out of the Rugby World Cup.
I spend the majority of the morning talking to buyers about a major development in Fulham. We visited the newly opened concierge and landscaped gardens last week, and I am certain that the opportunity for buyers to see the newly completed stock in all its glory will help generate lots of offers and sales.
A tour of completed residential schemes in and around Marylebone, Fitzrovia and Covent Garden is the first job on my list today.
My potential buyer is a shipping magnate looking to invest in a property in prime central London for his daughter, who is coming to study in the capital. With so much on offer at the moment he is spoilt for choice, and narrows it down to two penthouse apartments, one in Fitzrovia and one in Covent Garden.
Back in the office I chase up a sale that was put together a few weeks ago for a tower development on the South Bank. After a few calls with the solicitors, the sale is executed, so I arrange to meet the buyer for a coffee in order to go through the deal’s finer points. Walking over Blackfriars Bridge in the autumn sun, I can’t help but think what a great riverside location he’s bought in.
An old buyer of mine gives me a call. Having invested in Docklands 10 years ago, he has seen amazing growth and transformation in the area, and feels that there is real investment value in south-east London.
He is now looking for something else in the area, particularly to capitalise on Crossrail, which arrives in 2018.
He loves the idea of getting to Heathrow in half an hour and having a really quick commute into the West End. Having discussed his options in great length and covered a number of exciting developments, an offer is put forward for a fantastic apartment with floor-to-ceiling windows overlooking the river — widening his transport options to a riverboat as well.
In the afternoon, our sales team is invited to preview two 7,000sq ft homes in St James’s. They are arranged over eight floors, and have even been viewed by the likes of Angelina Jolie and Brad Pitt. Following a two-year refurbishment programme, the end result is breathtaking, with picturesque views over the park.
Anyone looking for a home with real star quality would easily fall in love these properties.

My shipping magnate, having stayed in London for two nights, has decided that Fitzrovia is the place to invest.
It is perfect timing as a new instruction came to the market yesterday, so I book him in to see it immediately. When the market is moving fast, it’s important to push ahead as quickly as possible with the property search.
The apartment we view has a stunning subterranean spa room and a yoga room. His daughter posts yoga selfies on Instagram regularly, so it’s ideal for her.
Thursday evenings are often spent launching new developments. This week it is a scheme in Streatham, south London. More than 150 people attend the launch and many sales are made.
This is an exciting area with so much vibrancy and diversity — it’s a great project to be working on.
This morning the team heads down to Nine Elms, where we have a number of superb developments to sell.
It’s amazing to see the transformation of the area and if it mirrors the success of Docklands, buyers will benefit as much as my east London client by getting in early.
At the end of today it is time to move our meeting elsewhere — after all, the week wouldn’t be complete without a team trip to the local pub.
  • Alex Rusling is a senior sales negotiator with CBRE Residential’s head office in W1 (020 7182 2746).

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