St George's swish new showroom and chauffered service in Berkeley Square

Get picked up by a taxi and delivered to St George's swish new showroom in Berkeley Square to see their latest London projects, including developments at Chelsea Creek and Fulham Reach.

Developers could learn a lot from luxury car dealers in terms of feel-good customer service, and house builder St George's swish new showroom alongside the Bentley dealership in Berkeley Square is a step in this direction.

Behind the discreet Downing Street type high-gloss black door is a marble floored space with interactive models of the company's London projects that can be viewed on a giant screen.

The service is by appointment only, and a liveried London taxi will pick you up from home, your hotel, a train station or airport to visit the showroom and chosen schemes.

"The showroom's the first of its kind, designed and furnished like a private members club," says managing director Ross Faragher. "We aim to catch people who are usually too busy to visit sites when they are in town." Would-be buyers can study specification details and floor plans and even get simulated views from certain apartments, such as those at Chelsea Creek and Fulham Reach.

Next month St George launches a new quarter, London Dock, on the old News International site at Wapping, with 1,800 homes, paths to the river and a secondary school.



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