New homes to boost W10

New flats at More West feature good-quality architecture from £415,000.

The roaring Westway, a motorway on the doorstep of Notting Hill, divides the W11 and W10 postcodes, and influences the character of the areas either side.

While W11 to the south has sweeping crescents, garden squares and fashionable boutiques and brasseries, W10 is still scruffy in parts, confusingly laid out, with large council estates, workshops and light industrial premises amid the Victorian terraces and mews. Latimer Road runs alongside train tracks and the elevated Westway on the W10 side. Estate agents trumpet this patch as North Kensington, which is stretching it, but this well-located island of a neighbourhood is on the rise. 

Housing charity Peabody’s new More West project is here, with a clue in the name to its position close to depots and freight yards butting up against White City and Westfield shopping mall. It brings flats, above, for outright purchase and shared ownership, with the low-deposit  Help to Buy scheme also available. Peabody’s customary good-quality architecture and place-making skills aim to overcome an unpromising address. The scheme is part of the Silchester neighbourhood regeneration upgrade spearheaded by Royal Borough of Kensington and Chelsea. Prices from £415,000. Call 020 7775 8431.

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