* The Crown Estate is launching the biggest batch of new homes in Regent Street since the road was built 200 years ago
* New homes and apartments include The Saint Martins Lofts in Charring Cross Road; Albany House in Bloomsbury; 20 Jermyn Street and Trenchard House in Broadwick Street
The West End is not just for clubbers, theatregoers and tourists — owning a home there has become a status symbol among rich young Londoners who would rather splash their cash on a sophisticated lifestyle in the heart of an international city than on an old-school country pile.
The Crown Estate, ever alert to the market, this week launches the biggest batch of new homes in Regent Street since the road was built 200 years ago — an initiative that is helping to nudge neighbouring locations into action. The aim is to rid the West End of its shabby tourist-tat shops, smartening its streets and raising its place in the residential pecking order with imaginative architecture and glamorous cutting-edge design.