Colourful, cosmopolitan and still slightly scruffy, particularly beyond the Westway flyover up to the unkempt northern boundary with Harrow Road, the area has been winning new fans since fashion designer Stella McCartney set up her atelier in a former chapel in Golborne Road. Young professionals have moved into 31- storey Trellick Tower, the love-it-or-loathe-it listed concrete apartment block that looms over the area, while shabby-chic stores and greasy spoons are becoming boutiques and bistros.
From £2.8 million: a new-build scheme of modern townhouses at Argyll Place, W10. Call 020 3667 5579
Argyll Place is a new-build scheme of 20 modern-design townhouses with well thought-out interior space and basement parking. Prices from £2.8 million. Call Bective Leslie Marsh on 020 3667 5579.