A spring crop of new Kensington apartment schemes is boosting the attraction of the posh royal borough, just when doubters said it was in danger of losing its central London primacy to Mayfair and Marylebone.
Kensington High Street is the focus of most activity, and a huge apartment complex at the western end, near Olympia
, is bringing a sense of place to a prominent corner once dominated by ugly office buildings.
The joint venture between house builder Berkeley and insurance giant Prudential is creating more than 1,000 new homes across seven buildings set around landscaped courtyards and formal garden squares. It is an "open" development with public spaces, while an on-site primary school is due to open in 2016. Wolfe House
the first completed phase, includes duplexes and penthouses with large terraces and panoramic views. Classy interiors have high ceilings, oversize doors, bespoke joinery, custom-made contemporary staircases and marble-walled bathrooms.
Residents get what the developer calls a "lifestyle support system" — spa, business suites, private cinema and a Harrods-run concierge service. From £930,000. Kensington Row
, the next phase, will launch later this year. Call 020 7118 0375. Other Kensington High Street homes projects in the pipeline include the listed Odeon cinema and Commonwealth Institute sites.