Fitzroy Place: wow-factor lateral living in the West End

Fitzroy Place is a swish West End development of 235 homes being built on the site of the former Middlesex Hospital.

Savvy home buyers who have good spatial awareness and an eye for design see potential in properties other people dismiss.

For example, ground-floor and lower-ground floor apartments are shunned by many buyers because of preconceived negatives - noise, lack of light and vulnerability to burglary. But basements and street-level flats can make spectacular homes and are often good value.

"Think penthouses on the ground - they tend to be larger spaces and can have genuine wow factor," says Lisa Hollands, executive director of CBRE, selling agent for Fitzroy Place, a swish West End development of 235 homes being built on the site of the former Middlesex Hospital. Often lower-ground floor apartments have a floor plan akin to a house, with accommodation split over two levels, their own entrance and direct access to a patio or garden.

Unlike the odd-shaped basements with low ceilings that are found in some converted period properties, the purpose-built homes at Fitzroy Place, have real architectural merit, with a free-flowing, open-plan galleried space, a feature staircase and tall doors on to a secluded walled terrace.

What's more, these fabulous double-height ground-floor duplexes cost from £1.85 million — half the price of penthouses at £1,500 a square foot compared with £3,000. Call 020 7323 1077 for details.

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