Fitzroy Place: wow-factor lateral living in the West End

Fitzroy Place is a swish West End development of 235 homes being built on the site of the former Middlesex Hospital.
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Savvy home buyers who have good spatial awareness and an eye for design see potential in properties other people dismiss.

For example, ground-floor and lower-ground floor apartments are shunned by many buyers because of preconceived negatives - noise, lack of light and vulnerability to burglary. But basements and street-level flats can make spectacular homes and are often good value.

"Think penthouses on the ground - they tend to be larger spaces and can have genuine wow factor," says Lisa Hollands, executive director of CBRE, selling agent for Fitzroy Place, a swish West End development of 235 homes being built on the site of the former Middlesex Hospital. Often lower-ground floor apartments have a floor plan akin to a house, with accommodation split over two levels, their own entrance and direct access to a patio or garden.

Unlike the odd-shaped basements with low ceilings that are found in some converted period properties, the purpose-built homes at Fitzroy Place, have real architectural merit, with a free-flowing, open-plan galleried space, a feature staircase and tall doors on to a secluded walled terrace.

What's more, these fabulous double-height ground-floor duplexes cost from £1.85 million — half the price of penthouses at £1,500 a square foot compared with £3,000. Call 020 7323 1077 for details.

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