Fitzroy Place occupies a whole block between Mortimer Street and Riding House Street. On the site of the old Middlesex Hospital, it was owned by the Candy brothers who called it, much to the derision of locals, NoHo Square – north of Soho – but the development fell victim to the property crash. Now rescued by developers Exemplar in conjunction with insurance group Aviva and Kaupthing Bank, Fitzroy Place claims to be the largest single development in Fitzrovia for 50 years. There is a mix of uses including 235 luxury flats, a residents’ club, 24-hour concierge, a new square and offices with shops and restaurants on the ground floor.
Prices of the remaining eight units range from £1.85 million for a three-bedroom ground-floor duplex (price per square foot around £1,800) - to £15 million for a three-bedroom duplex penthouse (pictured above; price per square foot around £3,000).
More on Fitzrovia:
- Property area guide on Fitzrovia with average property prices, current houses and flats for sale, best streets, up-and-coming areas and commuting times.
- Renting guide: Fitzrovia has a high yield with parents renting for student children at the nearby university colleges.
- Local schools: This area has several state and private schools, as well as a bilingual French school and vocational fashion college.