“British buyers in the Alps certainly realise there is an opportunity,” says Paul Kleinkorte from Pure International. “Austria already has a reputation for value. Build quality is as good as in Switzerland but prices are far better, and resorts are small scale and family friendly.”
Pure is selling properties in the Arlberg ski region in west Austria, 50 minutes by car or train from Innsbruck. Like its snow record, its pedigree is strong.
Arlberg is home to super-chic villages such as St Anton, Lech and Zürs where European royal families love to ski. Princess Diana, William and Harry were regulars at the Arlberg Hotel in Lech and local second home owners include F1 driver Sebastian Vettel.
Arlberg also has a strong summer season thanks to two 18-hole golf courses and hundreds of miles of walking and cycling tracks. Lech is one of Austria’s most beautiful villages, stuffed with award-winning restaurants and bars, and all of this provides generous rental yields, the highest in the Alps averaging five to seven per cent, says Kleinkorte.
Julian and Julia Rooth from Ramsdell in Hampshire should get the keys to their new Austrian home later this year. The couple, seen above with sons Nico and Ollie, 15 and 13, bought an off-plan, ski-in apartment at Arlberg 1800 Residences.
“We were attracted to Austria for its authentic resorts, tight planning restrictions and the best après-ski in Europe,” says Julian, 47. “We chose the Arlberg region for its excellent and varied skiing in Lech and St Anton, and the security that these premium resorts would give to our investment. And it has the best bar in the Alps — MooserWirt in St Anton.” The family intend to use their flat for four weeks winter-ski and up to six weeks in summer for hiking, biking and golf.
Pure International: www.pureintl.com
For an Austrian investment guide, visit Mark Warner Property: www.markwarnerproperty.com