Shared-ownership flats in Acton from £74,000

Acton is on track to become a property hotspot as Crossrail approaches, making it an excellent choice for young first-time buyers.

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The west London suburb has, until now, been seen as the poor relation of neighbouring Chiswick and buzzing Kensal Rise. But the imminent transport upgrade, along with billions of pounds-worth of planned regeneration, make it an excellent choice for first-time buyers. They can get on the ladder in this Zone 2 area for a starting price of just under £74,000.
Genesis Homes has put 22 flats on the market at its Factory Quarter development on the site of the former Prestolite electrical factory in Larden Road, East Acton. The scheme was completed in 2008 when the first floor of the building was intended as office space, but Genesis has since converted it into homes.
“There is such a demand for housing in the area that it made more sense,” says Neil Wilkins, marketing manager at Genesis.

From £73,750: for a 25 per cent share of a one-bedroom flat at Factory Quarter, which has 453 homes

Architects bptw partnership designed the apartments to reflect the building’s industrial history, making features of brick, timber and coloured glass. There are 453 homes in total, as well as landscaped gardens and a playground.
Prices start at £73,750 for a 25 per cent share of a one-bedroom flat. Two-bedroom flats start at £110,000 for a 25 per cent share, and a quarter share of a three-bedroom flat starts at £127,500. Applicants must live or work in the borough of Hammersmith and Fulham.


The Factory Quarter is well-placed for green space — Acton Park, Southfields Playing Fields and Wendell Park are a short walk away. The area’s main shopping streets, Askew Road and The Vale, could benefit from more interesting shops but there are restaurants in the area, offering a range of cuisines from Persian and Nepalese to traditional fish and chips.

Urban style: the apartments at Factory Quarter have been designed to reflect the building’s industrial history

The nearest Tube station is Turnham Green, in Zone 2, for services on the District and Piccadilly lines — the latter will have 24-hour weekend services from September. Acton Central station is about 15 minutes’ walk away, with Overground services to Euston taking just over half an hour.
Get to know: East Acton
Past: in the 17th century, rural Acton was a popular second-home location for wealthy Londoners, while the wells at Old Oak Common were reputed to have healing powers.
Future: Acton station, just a mile-and-a-half from Factory Quarter, will become a Crossrail stop, with services to the West End, City and Heathrow.
Trivial pursuit: Acton was once known as “Soapsud City”, thanks to its soft water, which encouraged the establishment of dozens of laundries in the late 19th century.
Landmarks: the imposing gates of Wormwood Scrubs prison. Troubled British rocker Pete Doherty is claimed to have written Broken Love Song about his time inside this Victorian edifice for breaching his probation.
Property prices: the average home costs a stiff £596,138, up 5.34 per cent in the past year, says Zoopla.

Eat: North China in Uxbridge Road is highly rated by Harden’s restaurant guide.
Drink: a glass or two at Vindinista! in Churchfield Road, a wine bar with an excellent list showcasing lesser-known producers.
Shopping: Westfield London is just up the road.
Walk: Wormwood Scrubs park has 200 acres of open space to explore.

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