Sports fans and concertgoers know about the area’s efficient train links - three stations providing quick commutes to the West End and City.
On the Bakerloo line, it takes only nine minutes to get to Marylebone. Jubilee, Metropolitan and Piccadilly lines also serve Wembley.
Now, homebuyers and shoppers are waking up to the quick commute and new look to the area which is attracting schools, including the French Lycee, and homes in the shape of Wembley Park.
IT consultant Mitesh Lad, 39, and artist Sheetal Maisuria, 36, were among Wembley Park's early-bird buyers four years ago.
Recently, the couple decided to trade up to a two-bedroom flat, which they bought off-plan and are due to move into next year.
"We did feel like pioneers and weren't totally sure that we would put down roots," says Sheetal. "But it's amazing how the area has changed since we have been here - the new shops and restaurants, the gym and the glamorous sky lounge cocktail bar at the Hilton Hotel. We love it.
"Sunday food markets have added vitality, while public screening on a giant TV of events such as the Wimbledon tennis tournament has helped foster a sense of community."