First-time buyers can normally only dream of such opportunities, but a new shared-ownership scheme from Notting Hill Housing offers the chance to get a toehold in such a desirable area for just under £120,000.
Brackenbury Square is near the increasingly upmarket parade of shops in Brackenbury Road, where locals including comedian Bill Bailey linger over coffee and cake at Brackenbury’s deli.
Walk south and you are, again within 10 minutes, at Hammersmith, with yet more shops, bars and restaurants. Nearby, the great Riverside Studios arts complex on the banks of the Thames is undergoing redevelopment and is due to reopen in 2017.
The knowledge: Brackenbury
Past: in 1963, the Beatles recorded their BBC debut at Lime Grove Studios. The studios were demolished in 1993 to make way for new flats.
Future: controversial plans to “regenerate” Shepherd’s Bush Market with new stalls and flats have led to claims that authentic market traders will be driven out of the area.
Trivial pursuit: the red-brick Victorian bus station at Shepherd’s Bush was used as a location for the film Who Framed Roger Rabbit? It stood in for the Acme Factory.
What it costs: the average price of a home in W12 is £706,931, up a fractional 0.92 per cent in the past year, while renting a two-bedroom flat typically costs £1,989 a month, according to Zoopla.
First-time buy: best value in this neighbourhood is the Thirties White City Estate, where a two-bedroom flat is on the market for £335,000.
Landmarks: the Bush Theatre, famed for its track record for new writing; and the Shepherd’s Bush Empire.
Eat: at The Brackenbury, with a modern British menu relaunched by Ossie Gray, son of the late Rose Gray, co-founder of the River Café.
Drink: at The Eagle in Askew Road, which has a great beer garden, with giant Jenga and beanbag seats, weather permitting.
Buy: designer wear at Westfield London, or hunt out bargains at Shepherd’s Bush Market.
Walk: head to the slightly urban delights of Shepherd’s Bush Green, or the open acres at Ravenscourt Park.