Boujis bar boss nets a £2m profit

Matt Hermer sells his Chelsea bachelor pad for a life with US heiress Marissa Anschutz
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Marissa Anschutz and Matt Hermer
© Daniel Hambury/Rebecca Reid
Club owner Matt Hermer and American heiress Marissa Anschutz are buying a new home
Club-owner and restaurateur Matt Hermer is £2million richer after selling his three-bedroom Chelsea bachelor pad through Cluttons, now that he plans to marry American heiress and PR girl Marissa Anschutz. The couple are buying a home nearby.

“I love the flat,” says Hermer, the son of a former Cardiff Lord Mayor. “But now I’m getting married it’s time for me to begin a new chapter in my life.”

He bought the flat, off Sloane Avenue, in 1998 for £450,000 when he opened his first cocktail bar, Eclipse, and still receives mail for its previous owner, actor Sir Anthony Hopkins.

Hermer, a former banker, owns paparazzi-besieged Boujis in South Kensington, the favourite night-time haunt of Princes William and Harry. The ex-barman and his bride hope to buy a larger property in the same neighbourhood, according to a friend.

More laid-back than rival club owners Piers Adam, Mark Fuller and Louis Buckhurst, Hermer is used to protecting celebrities such as Paris Hilton, Mickey Rourke, Leonardo DiCaprio and James Blunt from the photographers prepared to wait outside his club all night.

Hermer is the founder and managing director of the Ignite catering group whose portfolio includes the award-winning pan-Asian restaurant Cocoon in Regent Street and the two English country-style restaurants, Bumpkin, in South Kensington and Notting Hill.

His father, Julius Hermer, a septuagenarian solicitor, gave him two pieces of business advice when he started out: Never take out a personal guarantee and never remortgage your home.

Says the son: “I did both and he told me, ‘You’re absolutely mad’. “I told him that he was a corporate lawyer and too afraid of risk. And now he’s very proud of me.”

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