But the unreported story of this south-west London area is property in Wimbledon Village, an exclusive enclave at the top of the high street where prices have doubled over the past five years - and grown at almost twice the rate of property in Wimbledon as a whole.
Homes in this prestigious spot now cost an average £2 million and are appealing to traditional prime central London buyers who are attracted by the blend of rural and city living on offer.
"There are outstanding shops, bars and restaurants, yet it is not uncommon to see horses being ridden up the high street. There is a palpable genteel feel to the place, which strikes a chord with people," says Stuart Mills, manager of estate agent Jackson-Stops & Staff in Wimbledon.
The multimillion property market is especially buoyant after the removal of the threat of mansion tax.
Wimbledon Park, with its handsome Victorian and Edwardian villas and townhouses in tree-lined roads, and West Wimbledon, which provides a greater variety of green space and slightly lower property prices, are also key areas to watch according to Clive Moon, head of estate agent Savills in Wimbledon.
From Victorian mansions with swimming pools and tennis courts to ultra-modern penthouse flats, take a tour of the elegant trophy homes on offer.