The Strand is set to get first purpose-built apartments for more than 100 years

With plans for 206 homes to be set around a private garden square, upgrades to 40 public spaces and new infrastructure projects on their way, the Strand is getting a major facelift.

Stretching from Trafalgar Square to the Royal Courts of Justice, the Northbank initiative aims to give Strand a major facelift by upgrading 40 public spaces, reconnecting the street with the riverside and providing the area’s first purpose-built new homes for a century.

Changes include decluttering drab Charing Cross station forecourt; improving historic lanes, courts and passageways; reinstating traditional shopfronts, tree planting, and using lighting to celebrate architecture.

The plan will also get rid of the Aldwych gyratory, a traffic swirl hostile to pedestrians, and restore York Watergate, built in 1626 by Inigo Jones as an extension to the Duke of Buckingham’s riverside mansion, but now marooned 150 yards from the Thames. All this is meant to dovetail with new infrastructure projects such as the Garden Bridge across the Thames and the Cycle Superhighway along Victoria Embankment.


Another aim is for new buildings to enhance the area’s fine architecture. Sixties offices have made way for a two-acre development of 206 flats set around a private garden square. 

Called 190 Strand, left, it is the first purpose-built housing scheme in the district for more than 100 years.

GRID Architects’ robust yet intricate design has a Portland Stone façade and mansard roofs with decorative metalwork filigree panels, tying in with the Beaux Arts and Victorian English Baroque buildings in Aldwych and Kingsway.

There’s underground parking, a grand entrance lobby with concierge, walk-in basement storage rooms and a package of amenities from a spa to a private cinema and virtual golf.

Prices range from £1,465,000. Call St Edward on 020 7118 9190.


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