The opening of a Heal’s homeware store in Westbourne Grove is one example of Bayswater’s renaissance. The area is gradually regaining the residential cachet it enjoyed 150 years ago when grand terraces filled the land between Hyde Park and Paddington station.
Developers are snapping up terrace properties to turn into luxurious lateral apartments, while buyers are realising they could get better value than in neighbouring Notting Hill. Bayswater is now competing with Mayfair. Westbourne House is a new-build scheme of 20 flats in a former Seventies office block.
Art Deco-inspired design by architect Stiff & Trevillion brings a façade of decorative glazed faience panels and intricate balustrading with a woven-pattern motif to reflect the site’s original use as the William Owen Linen Draper shop.
The block features a duplex penthouse with a private lift and wraparound terrace, and there is underground parking plus daytime concierge. Prices from £1.36 million. Call JLL on 020 7993 7395.