New homes in London:boutique apartments offering flexible living in a Crossrail hotspot

The Artisan development consists of 13 apartments across the upper floors of five terrace buildings in the hub of Fitzrovia. 

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Fitzrovia is changing. Home of hipster advertising agencies and now attracting corporate businesses lured by the prospect of a local Crossrail station, the district has all but lost its legendary “bohemian” character.

Yet it is more fashionable than ever, with a new wave of fancy apartments amid the hustle and bustle.

Artisan is sited where Goodge Street meets Tottenham Court Road and launches 13 apartments across the upper floors of five terrace buildings. It’s an eclectic architectural mix, with restored historic façades and cantilevered  full-height glass bays.

Some apartments straddle two buildings in the terrace, creating wide, mostly lateral spaces with big windows and covering up to 1,761sq ft.

Dukelease, a boutique West End developer, has opted for a “broken plan” apartment layout rather than the customary open-plan design. Sliding walls and screens are used, giving owners the flexibility to shut off part of the space.

These are elegant and original bespoke homes. A curving oak-and-glass staircase in the show apartment is a standout feature, as are the Japanese-inspired porcelain rain mosaic tiles in the showers. 

Prices start at £1 million. Call CBRE on 020 7420 3050.

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