A new generation of eco-friendly homes has put fires and fireplaces centre stage as a design feature, ensuring that the flames of the property market are burning well through the cold winter months.
Unlike the gas-guzzling and fossil fuel fires of yesteryear — expensive to run and damaging to the environment — today’s versions are chic and energy-efficient as well as cosy.
Like Georgian and Victorian developers before them, 21st-century builders are using fireplaces as an architectural statement. Innovative “gel” fires have all the benefits and none of the drawbacks, in that they look good and are carbon-free and low-maintenance.
Fulham Reach is a 744-home scheme between Putney Bridge and Hammersmith Bridge, a remarkably tranquil section of the river favoured by scullers and oarsmen. Penthouses have a superb “floating” fireplace that acts as a divider between an open-plan lounge and dining area.
Cut into a bright metallic floor-to-ceiling panel, the abstract design creates a stunning focal point alongside sumptuous soft seating and invites natural light into the apartment, which covers a huge 5,266 square feet. Priced at £8.95 million. Call 020 7879 9500.
Fires also figure prominently at 375 Kensington High Street, the royal borough’s biggest housing development for decades. Amenities at this complex of apartments include a spa, underground parking and concierge services. Duplex apartments have linear fireplaces that add a sculptural element to the contemporary interior design. Prices from £930,000. Call 020 7118 0375.
At Chelsea Creek, apartments have a feature stone wall with integrated gel fire framed in black polished marble, while at Ebury Square, Pimlico, glamorous apartments also have glowing fires that you can snuggle up to. Prices from £1.95 million. Call 020 7118 9111 for further details.