Brand Beckham heads to Covent Garden: David Beckham's sportswear flagship store Kent & Curwen to open in Floral Street, with vintage gym-inspired design

David Beckham and his business partner Daniel Kearns are leasing a unit in Floral Street, Covent Garden, for their Kent & Curwen British heritage sportswear flagship store.

The soccer superstar and the designer have agreed terms with property giant Capco to rent the 1,800sq ft space and are expected to open their doors in September.

Designed by Paris-based Architecture + Associés, the concept is inspired by a skylit vintage gym and features a central box in aged metal and hand-blown green glass.

Beckham and Kearns are in good company, with Paul Smith at one end of the street and Petersham Nurseries at the other in Capco’s new Floral Court redevelopment.