YouTube has stopped allowing beauty content creator Shane Dawson to earn money from adverts across his three channels on their website.
According to YouTube: "Even if a creator’s recent content does not violate our Community Guidelines, when we are made aware of older or previously uploaded violative content, we take action.
"We take all allegations seriously and have a responsibility to protect the entire community of creators, viewers, and advertisers from these rare but often damaging situations.
"In this case, our review determined that, taken in totality, the impact and nature of his previous videos and on- and off-platform behaviour warranted action."
Dawson, who has 34 million subscribers, recently uploaded an apology video apologising for multiple offensive clips, including some in which he used racial slurs and appeared in blackface.
In the video, titled ‘Taking Accountability’, Dawson said: "I should lose everything. I have put so much hate on the internet."
Dawson was also publicly called out by Jada Pinkett-Smith and her son Jaden after a clip resurfaced of the YouTuber looking at a poster of a then-11-year-old Willow Smith and appearing to pretend to masturbate.
Pinkett-Smith tweeted: “To Shane Dawson ... I’m done with the excuses.”
Fellow beauty YouTuber Tati Westbrook has since released a video accusing Dawson and Jeffree Star of having manipulated her.
Dawson because one of YouTube’s first big stars after launching ShaneDawsonTV in 2008. He also has another channel, Human Emoji, which is not currently in use, and his most-used channel, shane.
YouTube confirmed to the BBC that it had indefinitely suspended monetisation on the channels.
According to the Google-owned platform, the impact and nature of his videos warranted taking action.
The move comes after cosmetics brand Morphe appeared to remove Dawson’s Conspiracy Collection with Jeffree Star Cosmetics from its website.