Exclusive first look:House of Holland's explosive homeware debut for Habitat

This exclusive preview of Henry Holland's exciting debut for Habitat highlights the growing trend of fashion designers taking striking prints and patterns from the catwalk and into the home.

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London’s coolest fashion stars are hitting homewares with an explosive mix of colour and pattern. A keenly anticipated debut by Henry Holland for Habitat will be unveiled tonight.

The “House of Holland” print-heavy brand is 10 this summer. Meanwhile, queen of streetwear couture Katie Eary, 32, has just gone into Ikea with a big range of china and textiles. Both designers cite the same inspiration: the cult 1998 film Fear and Loathing in Las Vegas, a psychedelic saga written by American journalist Hunter S Thompson, who died 11 years ago.

Their new collections take homes on a trip that features creepy-crawlies, fantasy fish, and a leopard-printed jungle. Cosy they are not but they will certainly alter your mood.

“You can get naturally high on colour and pattern,” says Henry Holland. “Your home can really change the way you feel.” His Habitat stuff is a self-described “hallucinatory mix“ of bugs, fish, and fluorescent fauna that is potent and subversive. Prints come straight from Holland’s latest fashion collection. A cotton “catfish” throw is in a reversible jacquard weave (£80).

A hand-carved rug (£450) takes seven days to make in India, with a huge blow-up of a Holland “hero” print, Paradise Leaf, which is also on upholstery printed in Spain to order (starting at £995 for a chair). Insects are digitally printed on velvet for large cushions at £60, to give the feel of fashion fabric. Smaller cushions are £35.

Pillow assault: the Abel sofa is digitally printed to order in Spain with Paradise Leaf print, and priced at £1,300. Cushions, from £35, are digitally printed on velvet, with embroidered motifs and hot neon piping, for that fashion touch. All from Habitat

Holland is an affable 32-year-old whose House of Holland label first hit the headlines with his tees for fashion groupies such as “Get your freak on Giles Deacon”. Holland lives in a small period terrace in Victoria Park with a back “yarden”, where his rugs and cushions shine against a neutral background. “Cushions are the new trainers,” he says.

Holland walks to work in London Fields, where sportswear designer Katie Eary also has her studio-cum-home. Her mantra of “fashion: live louder” was influenced by “acid house, cyber goths, seditionaries, and even football thugs”.

Queen of streetwear couture: Katie Eary has just gone into Ikea with a big range of china and textiles

Last year, Ikea asked her to design homewares that were previewed in Milan, literally taking lampshades and cushions down the catwalk. This impressively wide range includes printed tables and ceramics as well as soft furnishings. The products have just arrived in London’s Ikea stores.

Eary has now put the prints on garments for spring/summer 2016 — a perfect example of the new trend of fashion following homewares.

Eye-balls, flying fish, cool blue cats, and orange leopard prints start at £1 for a set of coasters. Drinking glasses from £2.50, and three wild-child tea towels for £7. “This range is like walking into my brain,” says Eary. “You used to tell who a person is by their books and CDs — now it’s their furnishings.”

Homeware on the catwalk: eye-ball classic paper globe lampshades by Katie Eary for Ikea cost £4.50

“Fashion designers are at the forefront of pattern,” adds Henrik Most, Ikea creative leader. “We can learn a lot from them.”


Follow Barbara Chandler on Twitter: @sunnyholt 

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