Steal the style: The Arch, W1

The Arch, an 82-bedroom townhouse hotel named after nearby Marble Arch, has an eclectic mix of interiors fusing quintessential English architecture and contemporary European style. Find out how to get the look in your home
The Arch Martini Library
The Arch's Martini Library is a fusion of patterns and textures
Named after nearby Marble Arch, this 82-bedroom townhouse hotel was built inside seven Grade II-listed Georgian buildings and a pair of mews houses in Great Cumberland Place.

The conversion is so discreet The Arch is something of a hidden gem, while its interiors, the work of leading style specialist RDD Interior Design, elegantly fuse the quintessentially English architecture with a contemporary European look. This is a place where past meets present very comfortably.

Every room in the hotel seems to be inspired by local landmarks and streets: Hyde Park is just around the corner and Madonna's lovely house is among the close neighbours.

Non-residents can pop in for a drink in the sumptuous Martini Library and admire its eclectic mix of furniture but you'll need to spend a night in one of The Arch's beautiful bedrooms to fully appreciate the hotel's fashionable yet warm details.

Similarly colourful design concepts could also add character to your own home — with lots of items available on the high street to help make the look achievable. Focus on one room at a time, pick your pieces with care and add instant panache to your property.

Eva Fabric Snuggler seat
Tesco's Eva Fabric Snuggler seat (£450; tesco.com) is ideal for small living spaces

The Martini Library


Contrast the colours
The Martini Library was designed to evoke timeless glamour. It is a fusion of patterns, textures and colours. At the centre of the room is the coffee table. The Natuzzi Cabaret is similarly stylish to the version The Arch has chosen (£740; natuzzi.co.uk). Juxtapose its monochrome look with Dunelm Mill's red Oriental rug (£99.99 to £189.99; dunelm-mill.com). Bright and busy, it works well with hard wood or laminate flooring.

Pick a patterned sofa and work the other seating around it. The Eva Fabric Snuggler in navy stripe from Tesco (£450; tesco.com) is ideal for small living spaces. Or go for Next's Edmonton in Tara fabric with a light teal finish (£599; next.co.uk).

Alternatively, have a sofa custom made with Wicklow fabric (£70 a metre; fabricsandpapers.com). Team it with a neutral armchair such as the John Lewis Lola in Panaro/Celadon with flared arms (£999, johnlewis.com) and a leather two-seater — try the tan-coloured Paris from Dwell (£995, dwell.co.uk). Mix and match the shades with Flock Damask cushion covers (£9.96 a pair, tesco.com) or opulent jewel coloured cushions (£40 each, sorella online.co.uk).

Quilt wallpaper
Georgina Horton's strokeable feathery Quilt wallpaper (£107 a roll) features in The Arch's lounge and study area

The sitting room


Work the walls
The Arch's lounge and study area has wonderful Georgina Horton Quilt wallpaper from The One Collection (£107 a roll; fabricsandpapers.com). "I thought it would be fun for people to have a wall of feathers," says Horton. "You could stroke them in your mind as you followed them down the wall. I have lots of dreams about flying."

If you are on a budget, Graham Brown's Flourish wallpaper will create a similar effect with largescale floral blooms with fine metallic linear detail, for only £20 a roll (grahambrown.co.uk).

Tie aspects of the room together by framing a piece of your chosen wallpaper on a plain white wall. Play.com's Black Poster Wood Frame — a snip at £12.49 — should do the job.

Then hang bold artwork that adds a splash of vibrancy. Linda Culverwell's liquid gloss paintings can be commissioned for £2,500 to £3,000 (lindaculverwell.com).

Melrose lamp
Phillips & Wood's Melrose table lamp (£856.80)
A more budget-friendly option might be Easy Art's Circles of Colour Azure print at £30.59 (easyart.com).

Go for a sofa as comfortable as it is stylish. The elephant-coloured matt velvet Leon (£1,270) from sofa.com is a soft and luxurious throwback to the Thirties. Then play with the shapes in the room using accessories.

Phillips & Wood's Melrose table lamp makes an impression with a curved cast brass base (£856.80; phillipsandwood.co.uk). Or Laurence Llewelyn-Bowen's Mercury glass table lamp (£55; isme.com) is a less expensive option.


Stanza sofa
Echo the bright and bold hallway with a red leather-effect Stanza sofa (£198; tesco.com)

The Hallway


Make a statement
Works by emerging British artists punctuate the formal spaces at The Arch. As soon as guests arrive they are met by New Shoes, a striking two-metre brightly coloured silhouette of a woman — an instillation by artist Vincent Poole made up of images from the local area including Marylebone High Street, Bond Street, Harley Street and Selfridges (£1,500, vincentpoole.co.uk).

Martha Winter's Blue Void Ring IV wall sculpture is wonderfully bold. Buy similar pieces by Winter from galleryrouge.com. If you are budgeting, combine high-end with high street and do your colour blocking with the red leather-effect Stanza sofa from Tesco (£198; tesco.com).

Bedroom
Melin Tregwynt's Mondo Gold throw livens up this bedroom

The bedrooms


Bringing outdoors in
The guestrooms at The Arch incorporate rich textiles, crisp linens and sumptuous furnishings. Colour schemes, such as the greens and browns in the Hyde Park-inspired room (pictured), reflect the features of the local neighbourhood. You too can bring the outdoors indoors by using nature prints on the walls.

Palladio Sunflower Wallpaper Cosy comforts: (£44 a roll; fabricsandpapers.com) in aubergine on a gold background breathes joy into a space. Also visit lynseyjeanhenderson.blogspot.co.uk to browse through a great selection of handmade designs.

The Arch has livened up the bed with a lambswool Mondo Gold Melin Tregwynt throw (£125; melintregwynt.co.uk or johnlewis.com).

Stemming from traditional Welsh designs, the blankets are made in a whitewashed mill in a remote wooded valley on the Pembrokeshire coast.

Leaf pattern cushion
Very's good-value velvet leaf pattern cushions (£13 each; very.co.uk)
For great value cushions bag the TJ Hughes chenille circle range (£8.99; tjhughes.co.uk) or Very's velvet leaf pattern (£13; very.co.uk). They make a good match for Next's Amelia trailing green leaf chair (£225 to £350; next.co.uk).

Even the distinctive flower-patterned tea sets (from £22; burleigh.co.uk) at The Arch continue the theme.

Go for the tree trunk-coloured Linosa bonded leather headboard from Debenhams (£129 to £219; debenhams.com) to add a finishing touch.

Dazzle with decor


* Finish the makeover with the right wall and ceiling essentials: The black-and-gold pendant ceiling stringed light shade from Haysom Interiors is a must at £42 (haysominteriors.co.uk).

* Seek out your own prints: Artists Caroline Yates, Peter Defty and Marcus James have created pieces for The Library, capturing beauty and romance. Find your own prints from websites such Zazzle.co.uk.

* Splash out on a standout item: such as the Fiam Gallery Circle Glass Frame Mirror (£1,155.98, allmodern.co.uk).

* For more homes and interiors features by Amira Hashish, visit homeshotspot.com

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