On both sides of the street, cheek by jowl, is an amazing line-up of shops and services dedicated to beautiful interiors and spilling over into surrounding streets. There are more than 70 independent businesses, all original, some eccentric even - and not a fashion chain in sight.
History enriches the ambience - spot the blue placques. Mozart composed his first two symphonies in Ebury Street, and famous Pimlico names have included Mary Shelley, Alfred Lord Tennyson and Stanley Baldwin.
This is where antiques-hunters become ecstatic
For the road exudes dealers - far too many to look round on a first visit (actually, there are 26). An expert eye is the secret of elegant eclectic displays at Christopher Howe at number 93, Lamberty at number 46, and Ross Hamilton at number 95.
For French country and early garden furniture, try Appley Hoare (number 22). Chic French objéts from the 1930s and 1940s are at Alexander von Moltke (46 Bourne Street). English country furniture, including oak Arts & Crafts, can be found at Humphrey-Carrasco at number 43. Find that special 20th century mirror or lamp at Gallery 25, which is in fact at number 26. Dealers have a masterly combined expertise and can hunt down that special treasure.
After a fireplace?
Explore the fine period chimney pieces at Nicholas Gifford-Mead (number 68) and at Jamb, who also makes high-quality reproductions (3 Dove Walk).
Or pick up a painting
Find a French still life (and more) at Julian Simon (number 70); European antique and modern art at John Adams (200 Ebury Street); and photorealism at the cool contemporary Plus One Gallery (number 91).
A lovely lamp can redefine a boring room
L Rogier at 20A has bountiful bases, old and new, in zinc, iron, Perspex, wood and more - all ready for a super silk-shade topping.
Styles and materials vary wildly, from elegant "decorator modern" at JVB (number 45) to finely crafted period copies at Arthur Brett (number 103). For Art Deco, stop by Ciancimino, which also has simple modern pieces in shagreen and lacquer. The service at Soane (number 50) is unique, with more than 150 idiosyncratic designs in magical materials from every type of timber, stone, metal, leather, resins and Perspex, including hand-dyed goatskin in 20 colours or 130-million-year-old Jurassic stone.
You may well spot a design celeb
David Linley has a shop at number 60 that is a paradise of perfect woodwork, from simple items in solid timber to showpieces in marvellous marquetry and exotic veneers. Society decorator Nicholas Haslam is also local, presenting a double décor whammy of elegant emporia, selling furniture, his own special fabrics and lighting: 202 Ebury Street and 12-14 Holbein Place (the latter is best for accessories and gifts).
For an exclusive curtain call ...
Visit Leonie Brown (2 St Barnabas Street) for fine archive-based silk-screen prints on Belgian and French linens, and Indian hand-embroideries. It can print wallpapers in bespoke lengths; for example, an acanthus frieze can run around a room. This shop offers an interior-design service, as do several others.
The road is a particularly good place to find an interior decorator
Jane Churchill Interiors, for example, has put quintessential English style on the map worldwide, trading from number 81 since 1975. Now she has a team of five interior designers to cope with international demand. A more recent arrival is Rose Uniacke, offering comfortable contemporary glamour at her mother's antiques shop, Hilary Batstone at 8 Holbein Place. Some antiques dealers also offer interior design - try Andre de Cacqueray at 227 Ebury Street.
Sniff out more unusual fabrics
Joanna Wood, at 48a, stocks delightful pictorial patterns by Lewis & Wood, co-founded by Joanna. The range includes superb artist-designed wide-width wallcoverings with the unique effect of a hand-painted wall. Wood also has a sophisticated interior-design practice known worldwide, yet is a regular friendly face on the road, and energetically heads up the Pimlico Road Association with Mark Boyce.
Get it made
Special colours, sizes, patterns and borders at Blenheim Carpets (number 41); or bespoke furniture at Linley, Soane or Howe. Commission panelling at Arthur Brett, or a conservatory at Marston & Langinger (number 192 Ebury Street - and check out its pretty paints). You can even find a rare fossil (Ammonite, number 77), or an antique American barnwood floor (Ebony, 198 Ebury Street, whose planks are some of the widest available).
Present problems become past worries
For gorgeous gifts, share the inspirations of Joanna Wood, whose distinctive double-fronted shop has china, glass and linens hand-picked with loving care. Also browse Linley and Nicholas Haslam, where individuality is of the essence.
Pick up wholesome dinner provisions ...
Direct from the farm at Daylesford Organic, which also has a café (number 44B). Other pit-stops include Rousillon (Michelin star, 16 St Barnabas Street), and a taste of rural France at La Poule au Pot (231 Ebury Street). Or eat Italian at Carafinni (61 Lower Sloane Street) or its new sister restaurant Vivezza (101 Pimlico Road).
And for eating at home
Go on Saturday for the farmers' market in Orange Square from 9am to 1pm.
* More details of all shops and services, with individual links to websites, can be found at www.thepimlicoroad.com.