My design London: Henry Holland

One of Britain’s brightest young designers lets us in on his favourite objects, places and spaces in the city.
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He first hit the spotlight at London Fashion Week in 2007. Since then Henry Holland, 30, has established himself as one of Britain’s brightest young designers, turning House of Holland from a T-shirt label into a major international brand that creates four womenswear collections a year as well as signature bright and beautiful hosiery, lingerie and sunglasses.
Friends and fans of the label include pop stars Rita Ora, Harry Styles and Nicola Roberts, TV presenter Kelly Osbourne and model Pixie Geldof. We meet at Holland’s Hoxton studio, filled with bright fabrics, retro prints and staff working on new collections. Design, he says, should reflect your personality.

Amira Hashish catches up with Henry Holland (5:39 mins)


I live in London Fields, east London, in a two-bedroom flat with my boyfriend and my French bulldog, Peggy. We moved east last year, after 10 years in Primrose Hill, to be closer to friends and to try something new. For me it took a little adjusting but I love it now. There is so much going on over here and my life is much more social, as most of my friends are walking distance away from our apartment. The building we live in has a roof terrace, a great place to have a drink and watch the sun go down.
I would love a big townhouse, probably back in Primrose Hill, with a big garden for Peggy. When it is baking hot I love going to one of London’s amazing parks, such as Hyde Park or Victoria Park, but sometimes you just want to lounge about in your own space.


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It has to be the Martin Parr print I bought at a charity auction. I love his work so much. He is a photojournalist and when he shot a portrait of me recently, I asked him to sign the print I’d bought. He did, which means it is now personalised and even more special.
I would really like an Alex Trochut print. The Spanish artist has done a series of Lichtenstein-inspired works and I think “Pop”, “Wow”, “Bam” prints would look great when all hung together. I feel like a room can be completely transformed by what is displayed on the walls. I have made simple changes to my rooms by mixing up the prints and it has given the space a fresh new feel.
St Pancras station. It is an amazing, iconic and imposing building. If you stand back and just look at it, you can imagine a time when it really fitted in with the world around it.


Iconic Londoner: “fabulous” model Kate Moss embodies all things London. Image: Rex
I shop for vintage clothing across London. A real haven is  Beyond Retro in Dalston. They also have branches in Soho and Brick Lane and they are all full of design  inspiration. Or sometimes I just stroll around the V&A and steal ideas from there.
London is such an inspirational melting pot of ideas. In my design work I take inspiration from people and their stories. The diversity of inspirational characters here is like nowhere else in the world. I think Kate Moss is a person that really embodies London. She turned 40 this year and is as fabulous as ever.


Haberdashery heaven: Dalston fashion supplies shop William Gee has everything
William Gee in Kingsland Road, Dalston is a saving grace for all things needed to contract a garment or piece of homeware. Trims, zips, studs, dyes — you name it, they have it.
I love the Barbican. It is such a crazy environment with amazing design elements and brutalist architecture.  I have been to many memorable exhibitions and gigs there. I always think it is weird how many flats are in the neighbouring complex, yet I never see anyone going in, coming out or in the windows.


Crazy and amazing: The Barbican is a cultural hotspot

Ashley Williams is interesting. I like her approach and use of colour. She ties in iconography and print. A womenswear graduate from the University of Westminster, she has a fun approach and is going to do well.
I start with a stroll to Victoria Park and grab a coffee in the village before I walk Peggy around the park. I like having a wander down Broadway Market to pick up some lunch and browse the shops. A visit to the auction house off Essex Road [Criterion Auctions] is always good to see if there are any must-haves. The auctions happen there on the Monday so you can prepare and get your bid in. Then, it is home for a disco nap before Saturday night.


Hot new designer: Ashley Williams' has a fun approach to design, linking iconography and print
Borough Market for a free feed. Sample all the cheese, pâté and chutney on offer and you will get a pretty substantial lunch. If someone has a few hours to spare in London and wants to explore it, I would suggest hopping on the No 12 bus. Start at Oxford Circus and finish in Dulwich, soaking up the sights of Trafalgar Square, Horse Guards and the Thames for the price of a single fare.
I like Shoreditch House for breakfast and dinner at the Shrimpy’s, an amazing pop-up in a disused filling station just north of King’s Cross.
Andrew Edmunds in Soho is a Dickensian hidden gem with a fresh menu daily and delicious hearty dishes. I would also recommend Mare and Beck, a new café from the writer of “Get in My Gob”, in Mare Street in Hackney. This new up-and-coming chef has a small cocktail bar and café and does an amazing brunch.

My latest design project is in collaboration with Magnum. I have created a bespoke, embellished shift dress inspired by the classic Magnum ice-cream and the cracking chocolate effect from that first bite. Ice-cream and fashion are not always bedfellows, so the project was a great challenge and really fun to work on. I am also currently designing my next resort collection and hoping to launch a menswear line very soon.



Magnum has teamed up with Henry Holland to create the Magnum 25 dress to celebrate its 25th Birthday. To win the dress, visit

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