On the wilder side are the flowers that never were — like designer Julien Macdonald's writhing turquoise blooms, above, with lime-green cauliflower centres, £26 a roll from (0800 328 8452; graham brown.com).
Young London designer Katya Behre — trading as Elli Popp — adds guns and bones to innocent-seeming bouquets on her Wings and Pistols wallpaper with a pearlescent effect, £199 a roll (ellipopp.com; 079571 35041).
Roses are all-time fave florals for fabrics, wallpapers, and more. Let these overblown blooms ramble over walls and curtains. The Constance floral fabric in Raspberry, used for the cushions and tablecloth seen above, costs £45 a metre; the three-inch stripe fabric in Raspberry, used in the curtain and cushion on the right, is £38 a metre; the French Check Rasperry fabric on the cushion on the left is woven in France, and is £32 a metre. All at cabbagesandroses.com (020 8487 2032).
Sanderson, famous for flower fabrics worldwide, is launching a new mid-market collection next month, with fabric prints at £29 a metre and wallpapers at £36 a roll. Poppies, above, is painted in a technique similar to traditional Chinese ink-painting and comes in wide-width paper (0844 543 9500; sanderson-uk.com).
Flower patterns rescued from the archives are returning to modern rooms. Cath Kidston has a 20th anniversary, with a revival of her best-loved rose pattern, designed in the basement of her first little shop in Notting Hill. Her Coming Up Roses range includes mugs, above, at £10 each (cathkidston.co.uk).
The work of megastar William Morris is now in a new edition of nine best-loved designs revived as machine prints by Morris & Co (william-morris.co.uk). The earliest is the charming Daisy wallpaper, first produced in 1864.
At the top end of the market, all the charm of the chintz is in Jean Monro's ravishing hand-blocked florals, painstakingly based on the firm's own archives. The Bryon fabric range is printed using blocks made in 1917. The Briar Rose wallpaper is £79.90 a roll. Call 020 7259 7281 or visit jeanmonro.com.
Broad brush strokes have a sophistication that suits cities well, while digital printing delivers detail as never before. Fiona Douglas, a young designer whose brand Bluebellgray (bluebellgray,com) is a mere four years old, has a firm fanbase online, and at Liberty and John Lewis.
The Fi bench (below) is £1,000; the Spring Floral Panel by Catherine Stephenson, £120; La Rochere glassware from £5; wild herb rug from £225, all at John Lewis.
Meanwhile, the latest digital print technology allows soft colour changes typical of watercolours to be printed on papers and fabrics, as with Pardes, a lush and luxurious garden on wallpaper (£145 a metre) from Donghia at Rubelli, Design Centre East, Chelsea Harbour.