John Lewis has just launched its Design Collective, a joint venture with some of the most talented furniture and product designers around. The aim is to offer affordable high-quality design that will shake up the John Lewis brand, attract a younger generation of customers and take on the more expensive designer home stores.
So out goes the Chippendale repro and in come Bethan Gray’s oak dining table and Robin Levien’s matt-black stainless-steel cutlery. The timing is perfect, given Habitat’s problems and a planned move upmarket by Conran stores later this year under their new boss, Jasper Conran.
But other department stores are marshalling their designer talents, too...
Timorous Beasties’ cotton Westminster cushion in honey, £90, from John Lewis (www.johnlewis.com
Nick Munro’s Trombone cocktail shaker, in stainless steel with a polished mirror finish, £35, from John Lewis (www.johnlewis.com
Ben de Lisi’s Trees bedding sets for Debenhams start at £35 (this double duvet set is £45). The hinged table lamp, £50, and the white pigeon, £12, are from the same designer. Visit www.debenhams.com
Bethan Gray dining table from £999; dining chair, £175; small bench, £375; sideboard, £999, from John Lewis (www.johnlewis.com
Sir Terence Conran’s designs for Marks & Spencer include this Chaucer armchair in teal velvet, £599. Visit www.marksandspencer.com
Robin Levien’s Propeller cutlery is made in stainless steel and coated in matt black, from £3.50 to £9 a piece, from John Lewis (www.johnlewis.com
Carola van Dyke is the latest recruit to House of Fraser, with her dog-design embroidered and stitched cushions, priced at £70, in the Mary Portas boutique. Visit www.houseoffraser.com