On July 28, the nation is set to celebrate 150 years since the birth of a much-loved treasure, the author and illustrator Beatrix Potter (July 28, 1866 – December 22, 1943).
Up in the Lake District the National Trust is in overdrive with special events in and around the artist's 17th century farmhouse home of Hill Top in a small village near Ambleside.
Peter Rabbit was Potter's first of 23 books, and probably her best known character.
The Royal Mint are even releasing special 50p coins - so Peter Rabbit could be hopping around your change right now.
In London, there is a special auction on July 28 of Potter books and illustrations - including a first edition of The Tale of Peter Rabbit, at Bloomsbury House in 24 Maddox Street, W1.
Meanwhile, today's artists and designers have been pulling a few more rabbits out of their hats, together with the odd hare. Watch out for captivating big-eared china, cushions, papers and even a door knocker in our pick of the best rabbit-inspired interiors furnishings...