A man has died after being pulled from the sea off at a popular beach spot in North Wales.
North Wales Police and the Coastguard were called out to Barmouth, Gwynedd, just before 2pm on Sunday.
The man, believed to be in his 30s, was recovered from the water and taken to Ysybyty Gwynedd hospital by air ambulancem where he later died. .
North Wales Police said in a statement that his family had been made aware.
The Maritime and Coastguard Agency said teams had been busy dealing with multiple search and rescue incidents across the Welsh coast on Sunday.
Along with the incident in Barmouth, Gwynedd, it said the Abersoch Coastguard Rescue Team was called to help three people in the water at Hell’s Mouth.
The casualties were said to be suffering from suspected hypothermia and were given medical care, the agency said.
Meanwhile, Aberdovey Coastguard Rescue Team was called at 2.45pm to reports of three people in the water at Aberdovey, resulting in one man being taken to hospital.
It comes after crowds of Brits have flocked to beaches around the country to enjoy the hot weather.
A spokesman for North Wales Police said: "Police and the Coastguard were called at 1.58pm today to a report that a man had got into difficulty in the sea in Barmouth.
"The man, believed to be in his 30s, was taken by Air Ambulance to Ysybyty Gwynedd, where he tragically died.
"His family has been made aware."
A spokeswoman for the Welsh Ambulance Service told the Mirror: “We were called at 1.39pm today to reports of persons caught in a rip tide at Barmouth beach.
"We sent two rapid response cars and two emergency ambulances to the scene where crews were also supported by a Wales Air Ambulance and a search and rescue helicopter.
"Three patients were taken to Ysbyty Gwynedd.
"The children were initially taken to the lifeboat station on the promenade. Two were later taken to hospital by road ambulance."
Earlier, a man in his forties died after being pulled from the sea at Pedn Vounder Beach in west Cornwall.
Devon and Cornwall Police said they were contacted by the coastguard at 1.30pm on Saturday to reports that a man had got into difficulty at Pedn Vounder Beach, near Porthcurno.
Members of the public and medical staff were unable to revive him, police said.
In a statement, Devon and Cornwall Police said: “The next of kin have been informed and a file will be prepared for the coroner.”
Meanwhile in Scotland, two teenagers drifting out to sea on an “inflatable doughnut” were airlifted to safety by a coastguard rescue helicopter.
A member of the lifeboat crew involved in the rescue said the teenagers were “incredibly lucky” and the incident highlights the dangers of using pool inflatables in the sea.
A walker called 999 after spotting the teenagers in the Moray Firth off the coast of Ardersier in the Highlands shortly after 5pm on Saturday.
Coastguard search and rescue helicopter 948 was sent to the scene and the teenagers were winched aboard before being flown to shore and handed over to the Scottish Ambulance Service.
The Kessock lifeboat was also called out and recovered the inflatable.
The crew believes the teenagers entered the water around the golf course and drifted out to sea, possibly pulled out by the receding tide.
Lifeboat volunteer crew member Douglas Munro said on Sunday: “Yesterday’s rescue highlights the dangers of using inflatables at the beach.”
“The casualties were incredibly lucky to have been spotted by a walker on the beach who witnessed the teenagers drifting out to sea.
“The walker reacted quickly dialling 999 and the coastguard requested.
“A swift response by CG R948, local CG teams and Kessock lifeboat prevented what could have been a very different outcome.”
The lifeboat crew warned that “inflatables are not appropriate flotation devices and should only be used at the beach with extreme caution, and ideally kept for the pool”