Hermès sales boosted by handbags

 
The silk scarves and Birkin bag maker beat analyst expectations
Laura Chesters6 November 2014

Demand for expensive leather bags off-set a slowdown in China for French luxury brand Hermès today.

The silk scarves and Birkin bag maker beat analyst expectations with sales growth of 11.1% for its third quarter to €990.6 million as demand for leather accessories boosted the Paris based brand.

Sales in Japan were better than expected while its American sales – up 14% - remained strong.

However fears that luxury goods brands are suffering at the hands of a Chinese spending slowdown will be raised after it reported sales in its watch business were down 10%.

For the first time it also today acknowledged a “slowdown in China's luxury market.” A crackdown on ostentatious spending by government officials in the country has hit sales of products including watches and expensive spirits such as cognac.

The group said it retains its “mid-term objective” of sales growth of around 10% but said its operating margin could be “slightly less” than the all-time high achieved last year of 32.4% due to currency swings.

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