Heathrow Quarter

Heathrow’s expansion has boosted the growth of satellite towns such as Brentford, Hounslow, Feltham, Slough and Staines - unexciting centres amid the suburban sprawl where it has been better to work rather than live
Sixties town planning hastened the demise of these towns, but they are staging a comeback.

A government-backed regeneration initiative seeks to transform them into lively residential and commercial centres, collectively part of a new geographical entity dubbed “Heathrow Quarter”.

Town-centre upgrades are only part of the strategy. Regeneration extends to redundant industrial and office sites, such as the former GlaxoSmithKline complex in Brentford. The site includes Wallis House, a splendid listed Art Deco building, which will be refurbished and split into apartments.

Barratt is transforming the 12-acre site into a new one million sq ft district. There will be 736 new homes, due for completion in 2010.

Skylon, a lozenge-shaped 25-storey skyscraper, will loom over new low-rise office buildings, a town square, 180-bed hotel, nursery, health centre, GP surgery, art gallery, supermarket, restaurants and bars.

The development is in one of London’s most prominent locations - moments from the elevated section of the M4. In accordance with new “sustainability” rules there will be a new public transport link, car club and cycle routes.

In its heyday, the area was known as the “Golden Mile” because of iconic office buildings and factories lining Great West Road, an arterial route to Heathrow.

Prices start from £225,000 (for a studio). Call the GWQ marketing suite on 020 8326 7171.

Barratt Homes: GWQ

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